I just spent ten wonderful days in Europe, mostly in Barcelona, Spain. One of the first things I saw coming out of the airport was THE Pronovias Corporate Headquarters building. My eyes lit up and I thought to myself, "this is going to be good!", because I knew I was bound to come across at least one Pronovias store.
I tried to take a picture of the corporate building to include it in this blog but the taxi driver was going a little too fast, and all I got were dried up watermarks from the window with a very fuzzy building in the background.
Here's a little bit about the company's history. In 1964 the Pronovias company introduced its first prêt-à-porter bridal collection. In 1968, Pronovias opened its first specialty bridal store in Spain, a single location where brides could find the dresses and all the accessories they needed. For the next ten years Pronovias opened 80 more shops in Spain and started its international expansion throughout Europe. "It entered the American and Asian markets in the 1990s. It now has more than 3,800 sales points in 75 countries all around the world."
I did come across a Pronovias store right on Passeig de Grácia, regarded the most expensive street in Barcelona, also home to prestigious stores such as: Chanel, Carolina Herrera, Jimmy Choo and Hermès, just to name a few. I felt like I was in heaven, and it reminded me of how much I love their gowns.
One of my favorite designers for Pronovias is Manuel Mota. Below are two of my faves from the 2012 Advance Collection.
And from the 2011 Collection, Elie by Elie Saab...
GORG!!!
Their cocktail gowns are just as amazing as their wedding gowns. This navy blue one, named Helvetia, is one of the gowns displayed in their store window.
I just love the attention to detail that they put in to each of their gowns, makes me melt.
I think this one is my favorite.
I also spent some time in Southern France and Italy. In Cagliari, I stumbled upon this tiny little bridal shop named Carta, cute little store in a cute little town.
